[{"data":1,"prerenderedAt":104},["ShallowReactive",2],{"blog-/blog/01-write-a-rental-listing-that-fills-vacancies":3},{"id":4,"title":5,"body":6,"date":89,"description":90,"draft":91,"extension":92,"meta":93,"navigation":98,"order":99,"path":100,"seo":101,"stem":102,"__hash__":103},"blog/blog/01-write-a-rental-listing-that-fills-vacancies.md","How to Write a Rental Listing That Fills Vacancies Faster",{"type":7,"value":8,"toc":79},"minimark",[9,13,17,22,25,41,44,48,51,55,58,62,65,69,72,76],[10,11,5],"h1",{"id":12},"how-to-write-a-rental-listing-that-fills-vacancies-faster",[14,15,16],"p",{},"Every empty week costs you a week of rent. The fastest way to shorten a vacancy is a listing that answers a renter's questions before they have to send them.",[18,19,21],"h2",{"id":20},"lead-with-the-facts","Lead with the facts",[14,23,24],{},"Renters scan before they read. Put the essentials in the first few lines:",[26,27,28,32,35,38],"ul",{},[29,30,31],"li",{},"Monthly rent and the date the unit is available",[29,33,34],{},"Bedrooms, bathrooms and approximate size",[29,36,37],{},"What is included (heat, water, internet, laundry, parking)",[29,39,40],{},"Pet policy and lease length",[14,42,43],{},"If a renter has to message you to learn the rent or whether pets are allowed, many will simply move on to the next listing.",[18,45,47],{"id":46},"use-photos-that-tell-the-truth","Use photos that tell the truth",[14,49,50],{},"Shoot in daylight with the lights on and the space tidy. Cover every room, plus the entrance, storage and any outdoor space. A few honest, bright photos beat a dozen dark ones, and they cut down on viewings with people who were never a fit.",[18,52,54],{"id":53},"describe-the-place-not-the-person","Describe the place, not the person",[14,56,57],{},"Write about the unit and the neighbourhood: transit, groceries, parks, schools, commute times. Avoid language that describes who should live there (\"perfect for a young professional\" or \"quiet couple preferred\"). It can suggest preferences that human rights law does not allow, and it narrows your pool for no benefit.",[18,59,61],{"id":60},"say-how-to-apply","Say how to apply",[14,63,64],{},"Close with the next step: how to book a viewing, what you will ask for in an application, and how soon you usually reply. A clear process attracts serious applicants and filters out casual browsing.",[18,66,68],{"id":67},"reply-quickly","Reply quickly",[14,70,71],{},"Good renters are often looking at several places at once. Answering within a few hours, even with a short \"thanks, here are the viewing times\", keeps you in the running.",[18,73,75],{"id":74},"reuse-what-works","Reuse what works",[14,77,78],{},"Once you have a listing structure that gets good enquiries, save it as a template and swap in the details for the next vacancy. In Keystead, your vacancy board gives you ready-to-copy listing text for each unit, so you are not rewriting the basics every time.",{"title":80,"searchDepth":81,"depth":81,"links":82},"",2,[83,84,85,86,87,88],{"id":20,"depth":81,"text":21},{"id":46,"depth":81,"text":47},{"id":53,"depth":81,"text":54},{"id":60,"depth":81,"text":61},{"id":67,"depth":81,"text":68},{"id":74,"depth":81,"text":75},"2026-10-03","A good listing answers the questions renters have before they ask them. Here is a simple structure landlords can reuse for every vacancy.",false,"md",{"tags":94},[95,96,97],"vacancies","listings","marketing",true,1,"/blog/01-write-a-rental-listing-that-fills-vacancies",{"title":5,"description":90},"blog/01-write-a-rental-listing-that-fills-vacancies","kOzvb14zDRfdoYVFDlRbSmauLO6kqT48mwKg1Mk4oPk",1791389875249]